How To Use Performance Marketing Software For Cart Abandonment Recovery
How To Use Performance Marketing Software For Cart Abandonment Recovery
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Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce companies are turning to server-side tracking as a way to boost their information collection procedures. While it needs much more technical knowledge than regular GTM and might present extra costs, it can lead to better precision and more reputable data
Pixel tracking utilizes an item of code to register conversions on your web site. It's very easy to set up and less susceptible to advertisement blockers.
1. Extra exact data
The conventional technique of tracking conversions on a web site, making use of pixels, is having difficulty with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other security steps. This offers much more precise data and a much more total photo of user journeys across channels.
In addition, this type of tracking allows businesses to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketing experts extra possession over the data they send, and makes it simpler to comply with various information regulations. It's likewise a great deal less susceptible to fraudulence, as it's harder for deceitful actors to manipulate the system by altering the postback link.
2. Much better control over data.
Server-side tracking permits organizations to gather and enhance data prior to sending it to third-party analytics/advertising systems. This enhances data efficiency and precision, which can assist online marketers make more enlightened advertising and marketing decisions.
Traditional pixel monitoring counts on JavaScript tracking codes that are put in website site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can lead to data collection disturbances and incorrect results. Server-side monitoring allows businesses to bypass these constraints and offer accurate, regular data that is much less prone to interference.
This sort of tracking also enables companies to track conversions that happen outside of the website, like telephone call and in-store purchases. This is necessary because brand-new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is a lot more reliable for organizations seeking to adjust to these changes.
3. Much less performance marketing analytics prone to scams
Server-side monitoring enables companies to adjust information payloads before it gets to 3rd party endpoints, improving safety and personal privacy. This is especially essential as various internet browsers and platforms progressively transform just how they handle cookies. For instance, in iphone 14, Safari will just deliver first-party cookie data and will not enable pixel-based monitoring. Using server-side tracking, you can bypass these limitations and continue to track conversions that occurred beyond your website.
Additionally, server-side tracking enables you to catch customer information directly on your own servers. This gets rid of reliance on 3rd parties, which can be vulnerable to violations and personal privacy violations.
A server-side tracking system is a set of directions that informs your web site's web server what occasions to videotape. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your page to accumulate information from users.
4. Easier to implement
Server-side tracking is a data collection process that happens on the website's own server, bypassing web browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the range of data management and gives organizations extra control over transmission, making it usually extra reputable. Therefore, it's much less susceptible to data challenges caused by points like a busted link or an active ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the web server. This enables you to have more accurate information and assists guarantee compliance with personal privacy laws such as GDPR. Additionally, it likewise avoids the monitoring constraints imposed by browsers and advertisement blockers.